Image via Wikipedia When times are tough, businesses, particularly small ones, look for ways to cut back. In many instances, small businesses have very little room in which they can do so. Often supplies and employees are not items that can not be removed or reduced from the small business budget. For this reason, many small business owners turn to their marketing budgets in order to make cuts. While cutting the marketing budget can seem to be a good idea to a small business that is trying to save money, it is not the wisest choice when it comes to the long term success of … [Read more...]